The partnership aims to enhance travel experiences in China’s dynamic market

Go City, a global attraction pass company, has announced its collaboration with QPSOFTWARE as the lead technical agency for the development of a WeChat mini program in China. This initiative aims to cater to the needs of Chinese travellers by offering a convenient pre-and-post-purchase experience. This year, the company witnessed Chinese outbound traveler purchases surpassing pre-pandemic levels. To meet this growing demand, Go City is launching a WeChat Mini Program that will encompass over 30 cities, including popular destinations such as London, Paris, New York, and Sydney.

In 2017, Tencent introduced WeChat mini programs to the Chinese travel market. Since then, the mini programs have rapidly gained popularity and integration within the WeChat app. These mini apps operate within WeChat, eliminating the need for separate downloads or installations. They have become an integral part of China’s internet ecosystem, offering users a wide range of functionalities.

According to Tencent’s Q3 report from last year, WeChat Mini Programs has surpassed 600 million DAU, an increase of 30% year on year. Baed on the Weixin Open Class Pro Main Forum, there are more than 3.5 million mini programs on the market transacting 2.7 trillion RMB and more than 450 million daily users were identified in 2021. Today, other “super apps” such as Alipay and Baidu have also since implemented Mini Programs into their own ecosystems. Despite this, WeChat’s Mini Program ecosystem remains the most widely used and most mature.

Mini Programs have become the way to do almost everything in China. From ordering food to online dating, Mini Programs cover a wide range of services and needs of hundreds of millions of users every day.

Quentin Pignard, the General Manager of QPSOFTWARE, acknowledged the considerable challenges posed by this project and highlighted the team’s dedication to developing technical solutions that meet the expectations of Go City. The collaboration between QPSOFTWARE and Go City is based on a shared commitment to delivering an optimized customer experience, and both parties are eager to witness the outcome of their partnership.

Michael Letchford, Senior Vice President of Product Management at Go City, expressed his delight in working with QPSOFTWARE on this venture. Being the first attraction pass company to launch a WeChat mini program, Go City considers the partnership as an opportunity to challenge themselves and ensure that their brand caters to the unique needs and preferences of the Chinese market.

Dawn Jeremiah, Vice President of Marketing & Ecommerce – APAC at Go City, emphasizes the company’s commitment to providing travelers with high-value and convenient sightseeing experiences. With mainland China being a distinct consumer market, Chinese travelers have long been a significant source market for Go City’s passes in various cities worldwide. The collaboration with QPSOFTWARE aligns with Go City’s objective of offering a seamless end-to-end experience.